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Make sure you mark your calendars for these events! Follow the links below for more details and ticket purchasing info. Asbury Park Beerfest Morristown Big Brew Fest Trenton Punk Rock Flea Market Atlantic City Beerfest

So for a few months now we here at True Jersey have been letting our instore customers know about a change in the way we do business, and it’s probably a good idea to post it here as well. This week will be the last week that our brick and mortar in Toms River will be open. After Christmas, we’ll be making the shift to being entirely online business that also attends events and festivals. The reason we’re doing this is because as we grow, it was becoming clear that the small office space we have in the store isn’t...

Earlier this week we discovered that adding googly eyes to photos of regular people is really funny. So, in no particular order, here are twelve people from our great state that have had their regular peepers replaced with hilarious ones. #12. Jon Bon Jovi.  Born in Perth Amboy #11. Kirsten Dunst. From Point Pleasant, NJ. #10. Bruce "The Boss" Springsteen. Born in Long Branch, NJ. #9. Michael Douglas. From Long Branch, NJ #8. Zach Braff. From South Orange, NJ. #7. One of our favorites, Kevin Smith. Born in Red Bank, NJ. #6 Meryl Streep. From Summit, NJ. #5 Paul Rudd....

If you follow us on Social Media outlets such as Facebook, Twitter, or Instagram you may have seen that we're moving our company in a new direction by moving out of Belmar and taking our show on the road by focusing on more events and festivals. We have a great time traveling around our great State and meeting new fans.  So we'd thought we'd share our list of up coming events for the next two months so you can keep an eye out for us when we come to your neck of the woods. Hollystock Music and Arts Festival August...

Found this picture while brainstorming some new designs. Props to the photographer. For more info on the Devil's Tree of Jersey, consult your local Weird NJ magazine.